WHY IT’S VITALLY IMPORTANT FOR PROFESSIONAL ESTATE AGENTS TO HAVE THEIR OWN WEB PAGE.
The fact that you are reading this blog means that I have achieved what I set out to achieve – inbound marketing and soon you will engage further with me.
Outbound marketing means putting your message in front of people whether they want to hear it or not. As a result, its techniques are often intrusive and annoying.
Now I can share with you why it’s vital for you to engage with your audience via social media and other online platforms.
BECOME A CLIENT RESOURCE – Create your own webpage. You need to use your web page, blog and social media where your current and prospective clients can learn more about you. They can get to know, like and trust you. Become a valuable resource with pertinent and helpful information.
NETWORK WITH BLOGS – Blogging is a positive way to demonstrate your knowledge and build trust with your audience. An active blog will prove to clients that you want to connect with them. Linked with your social media sites is a great way to drive traffic back to your web page where they can explore even more.
GROW YOUR PERSONAL BRAND – You may believe that you do not need added online exposure because you have an agency website, don’t be fooled. What happens when you leave the company? Personal branding in real estate is important. Or do you want to be lumped in with everyone else in the office on some generic website! You need to set yourself apart from the competition. Having your personal web page will allow all current and potential clients to interact with you anytime anywhere.
SOCIAL MEDIA INTEGRATION – Generally agency websites do not allow or have the facility for individual agents to integrate with their social media pages. By having your own web page all your contact are directed to you – inbound marketing.
DISPLAY YOUR TESTIMONIALS – Tell the world what your happy clients think of you – a powerful referral tool.
BECOME THE LOCAL AREA SPECIALIST – With your personal page you have the advantage to target specific geographic areas. By integrating key words and key phrases into your personal page and blogs.
You can register as an agent on our website and create your own personal webpage this is the link.... register